Being based in Ethiopia, we understand that climate change is real because we see its effects every day across our destinations. Simply put, action is needed. Rising to the occasion, we've become one of the first tour operators in Ethiopia to strive for carbon friendly trips. Not just for our offices and staff, but also by offering Carbon Friendly Holidays to our clients and their guests.

By supporting local charities, enterprises and organisations that contribute to environmental and cultural causes, we're able to maximise the benefits that tourism has on locals and their economy.

Whenever possible, we encourage guests to partake in sustainable tourism activities, shop at fair-trade shops, or dine in restaurants run by vocational institutions that train youths and disadvantaged peoples.

Additionally, every year we donate a part of our company profits to local charity projects, and encourage clients and travellers to do the same.

One of the things that makes Ethiopia such a fascinating and exciting place is the boundless opportunities there are for cultural exchange. To celebrate this, we've worked hard to integrate immersive and mutually beneficial cultural experiences in all our tours.

Although similar at first glance, cultures, traditions and customs across Ethiopia can vary substantially. For the most enriching experiences possible, we always encourage guests and clients to keep an open mind and respect local cultures.